Article submissions has been the bastion of internet affiliate marketing and particular sites promotion since the first days of the World Wide Web. There is talk about Google and the other search engines minimizing the importance of backlinks from the second tier article submission sites. What happens to your website traffic and page rank when those views and that link juice go away, if they do.
Web 2.0 articles marketing is the future of article marketing, In my view. What do we mean by Web 2.0 articles marketing and how is this method different from the classic method of writing and distributing articles on the article directories?
Web 2.0 articles marketing is about highly leveraging the longtail content that you place on your site and your specific web pages using social media, information sharing sites, video marketing, and the link juice from these established authority sites. The major difference is this. When you submit an article to a new article directory your anchor text hyperlinks back to a particular page on your site. There is a 1:1 association between the anchor text in the author's box of the article and a single keywords on your website that you hope to rank for.
For instance, if you promote the Gibson Popcorn Maker on your website, the anchor text in an article you publish on an article directory might be Gibson Model 100. The hyperlink in the author's box would very likely point back to a particular page on your site that includes the Model 100. If you do this a sufficient amount of times with enough original articles you will likely attain some success from a decent ranking for that keyword phrase in the search engine results pages (SERPS). That is all well and proper. Some people have made hundreds of dollars a day in Adsense income by targeting high payout key phrases with this very same methodology and have never paid a nickel for PPC advertising.
Web 2.0 Articles Marketing will promote all the keyword phrases associated with your featured popcorn maker and any other aspect of making popcorn that a search engine sees as related to your domain across the entire spectrum of media available in the market to you.
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